meeting with your designer, you will want to do a little
doesn't mean you have to come to the table with
all the answers, but you should be
able to ask meaningful questions.
- You will need to
have an idea of what e-commerce means
- even if you don't know details.
- You will need to
have a basic knowledge of how
to search for something on the internet.
(If you need help in this area, visit our Links and Resources pages
for tutorials, downloads and information that will be
a big help!)
The important thing
remember is that "this is not rocket
science". The essence of web
site design and development is the same as any form
of advertising. The purpose of a website is
to sell your
product, idea, inspiration,
book, story, information or whatever it is you want
to sell or publicize. The designer/developer's
goal is to provide
you with a platform (in the form of your website)
that will make that process as pleasant an experience
customer as possible.
a general idea of what kind of website you want, how
it fits with your product, service or information, and
what functions it will need to perform is an important first
step. Your designer will appreciate the fact that you have
mapped-out the path to your goal, and it will assist the
providing you with the tools to get there and recommending
the best ways
apply them. While
we have often worked with clients through the years who prefer
to put their entire trust in
their developer (and leave the driving to us!) We
believe that the more knowledgeable and proactive you are
in your approach to web advertising, the fewer misconceptions
you are likely to have, and the better your chances for
success on the web will be.
of the best ways do your research is to take some time
to actually 'surf the net', by
looking on various search engines for companies or
organizations that provide products or services similar
to yours. (If you are selling clothing - do a search
using the keyword 'clothes', for example.)
Try to put yourself in your potential customer's shoes
... what kinds of "search phrases" or "keywords" would you use
to find your product?
Next - go
through the first couple of pages of links that come up,
it is to get around ("navigate").
Notice colors, layouts and design elements. This will
you an idea of how some other similar businesses are
and perhaps give you some insight into what would
be good to include in your own site layout and functions,
(also what NOT to include). If
you sit down with your designer still not knowing what
you WANT, it might be just as useful to know what you DON'T WANT.
For more samples of our work,
visit our Portfolio pages.
If you aren't familiar with search
engines and web directories, try visiting the links below for a start
- these are some of the most
visited search links on the web:
Google.com / Search.MSN.com / AskJeeves.com / Yahoo.com / Mamma /
Accoona.com / MetaCrawler.com / All 4 One MetaSearch!
more information, visit our RESOURCES page,
where we have
placed links to articles and information on website design
search engine readiness and placement which
we hope will be useful in your research.